The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media. Instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and believe reporters’ only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media. In short – how to get The M-factor.

With a lively, highly readable style, founder of Media Training Associates Tom Maddocks brings to the subject over 20 years' experience as a media trainer, business journalist and TV reporter. He has worked for the BBC and commercial broadcasters, including a five-year spell as a reporter on BBC2's 'The Money Programme'.

The M-factor will tell you everything you need to know, from the seven big mistakes made by companies and their spokespeople, to the art of creating a great sound-bite. There is sound advice on how to shape your message effectively, respond to difficult questions, and get the style and tone right. Anyone who welcomes media opportunities and is comfortable with the idea of dealing with journalists and can give a good TV or radio interview has The M-factor. The book is written from the perspective of a UK-based media training expert and former BBC journalist, but the guidance it includes is relevant to almost any culture in any country

During his time as a journalist, Tom came to realise how many people in business found it difficult, even traumatic to deal with the media, while even those who were willing often lacking the appropriate skills to give a good interview or get their message across effectively. This book is for them... Find out more.